Whitworths launches Mix ‘n’ Bake

WHITWORTHS LAUNCHES MIX ‘N’ BAKE

The UK’s most loved baking brand has released a new product to make quality baking quicker and easier

September 2016 – Whitworths, the UK’s leading supplier of dried fruit, nuts and seeds, has announced the launch of an exciting new baking range – Mix ‘n’ Bake. Mix ‘n’ Bake is a unique range of delicious baking mixes which expertly combines natural ingredients with tasty indulgences. The two new flavours will be available exclusively in Asda stores from September at an RRP of £1.78.

The two flavours coming to market were narrowed down from four through a consumer vote on Whitworths’ social media channels, the favourites being Choc Salted Caramel – a combination of salted caramel cubes encased in a creamy milk chocolate, soft dried apple pieces and sweet sultanas – and Dark Choc Cherry – a blend of rich dark chocolate chunks, cherry berries, cherry apple pieces and juicy raisins. These delicious mixes can simply be added to any cookie, flapjack, cupcake or brownie recipe to infuse your bakes and bring that irresistible flavour to life.

The product is aimed at those who would like to bake more, and enjoy creating things from scratch but simply don’t have the time. Whitworths hope that Mix ‘n’ Bake can inspire a new generation of families with fresh ideas that are quick, convenient and tasty.

Phil Gowland, Head of Marketing at Whitworths commented: “Mix ‘n’ Bake was developed as a result of extensive market research as well as a public vote on our social channels, so we’re confident that it will be a popular addition to kitchens across the country. We hope our Whitworths fans are excited about it as we are”.

“Many people wish that they had more time to get in the kitchen and bake for themselves, recreating delicious recipes passed on from friends and family. Our aim at Whitworths is to encourage more people to get baking by making it easier and quicker, without compromising on quality and taste and that’s what we are offering with our new product Mix ‘n’ Bake”.

For further information or imagery please contact Frank PR: Whitworths@frankpr.it / 020 7693 6999.

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