Back to discoverPulling Back the Curtain
Prepare to be amazed as we invite you behind the scenes to witness the magic that crafted our brand-new look. Whitworths is aiming to lobby government support to change the way the 5-a-day message is taught in UK schools. We know how important it is to include five portions of fruits and vegetables in your daily diet. But despite their dense nutritional value, nuts and seeds are surprisingly excluded from this important life lesson.
Join us on this revolutionary journey as we aim to change the nation’s attitudes towards nutrition!
The spark of innovation:
It is no secret that nutrition is more important than ever before. In fact the regular intake of fruit and vegetables in the UK is at an all-time low. As we navigate modern life, the choices we make about what we consume have far-reaching implications for our health and wellbeing. However, a notable gap in nutritional knowledge persists among the population, casting a shadow over the pursuit for a healthier lifestyle.
In an era marked by an abundance of accessible information via the internet, it is concerning to observe the lack of awareness about the impact that food choices and quality of nutrition can have on our physical and mental health. Not only do the impacts of poor nutrition affect us on an individual level, but also on a national level through strain on the NHS and people being unable to work due to chronic illness. According to the 2023 Obesity Statistics published by the House of Commons between 1993 to 2019 the proportion of the population who were either overweight or obese rose from 52.9% to 64.3%!
Therefore, we have decided it is time to empower the nation with the understanding and tools needed to make informed decisions about the food they are consuming. We want to make nutrition more accessible and easily digestible (pun intended).
Crafting the spell:
When redesigning our packaging, we wanted to make it easy for consumers to see which micronutrients they can receive from different dried fruits, nuts and seeds so they can ensure they are nourishing their body with a healthy balance.
For this reason, we decided to include highlighted health boosts on the front and back of the majority of our new packs. This is to show people at a first-glance, which essential micronutrient they will predominantly receive and the impact it will have on their body from maintaining a healthy heart to protecting cells against oxidative stress.
Another new feature we wanted to add to our updated packaging was examples of usage occasions. A large portion of dried fruits, nuts and seeds (DFNS) usage is within baking. But did you know that they are actually very versatile and can be added to meals across every eating occasion?
One example of this is on the back of our Clever Cranberries pack. They can be used to revolutionize your roast! Try stirring cranberries into their stuffing mix for a fabulously fruity boost in gut-friendly fibre. This fibre can help to support gut health and digestive comfort. These labels serve as inspiration for Nutrition Magicians to find creative yet easy ways to incorporate DFNS into everyday meals in order to upgrade their nutritional value.
The magic behind the scenes:
Our production journey is a symphony of precision and passion. From the meticulous sorting of the finest fruits to the production staff bringing the machinery to life, every step is a testament to our commitment to delivering quality products. The vibrant colours and dedicated hands that shape the outcome of each Whitworths pack demonstrates the fusion of tradition and innovation that allows us to bring some additional nutrition to your everyday lives!
There are countless combinations which can come from adding dried fruit, nuts and seeds to your meals. You just need to ignite the creative and curious spark which lives inside of you! Here’s to a vibrant future filled with good health, delicious snacks, and exciting new adventures!