Our Campaign for Change

We are on a mission – Mission Nutrition. With the help of nature’s nutrient powerhouses nuts, seeds and dried fruit, we want to enhance the diet quality and overall health of the nation.

We know that vitamins, minerals and fibre consumption is dreadfully low and not everyone is getting all they need in their daily diets, increasing the chance of chronic disease.

So, we asked ourselves a simple question: What impact does Nuts, Seeds & Dried Fruit have on the health of the nation? Leading to us commissioning a Whitepaper by Dr Max Gowland, in partnership with the British Nutrition Foundation to explore this and more.

Now it’s showtime, as we look to revamp the 5-a-day guidelines to include nuts & seeds and reassess the position of dried fruit already within the current 5-a-day guidelines – all for greater consumption of beneficial, health-enhancing nutrients.

Powering up the Nation!

We know that the nation are not getting all their needed vitamins and minerals in their daily diets, increasing the chance of chronic diseases such as cardiovascular disease and diabetes.

The “5-a-day” message is one of the most widely recognised health-related messages to date. However, despite its overall awareness across the word, the average person is actually only consuming 3-a-day!

We believe that introducing nuts, seeds and dried fruits to the recommended five daily servings of fruit and vegetables is the essential component that the campaign requires to get people to eat cleaner, feel healthier and live longer.