Gaps to Gains - Whitworths

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FROM MORNING TO NIGHT…

A NUTRITION WIN IN EVERY BITE!

 

We’re incredibly proud to share the launch of Whitworths’ new campaign: “Morning to night, a nutrition win in every bite… just add Whitworths.”

At Whitworths, our mission is simple: to make good nutrition and its incredible health benefits feel easy, accessible and achievable for everyone. This campaign brings that mission to life by showing just how simple it can be to add more naturally nutritious and delicious nuts, seeds and dried fruit into everyday eating moments, from breakfast through to dinner and even sofa snacking.

Gemma Atkinson

We’re so happy to be partnering with the wonderful Gemma Atkinson, spearheading and sharing the message to her millions of followers across her fantastic social channels. Gemma’s passion for health, wellness and real-life nutrition while juggling an incredibly busy work schedule, 2 kids and the delightfully energetic Benji makes her the perfect partner to help bring this campaign to a wider audience.

Gemma will be joined by a host of influential content creators, helping us drive reach, awareness and engagement across social media, while inspiring more people to see positive nutrition as something that can be added into their day, not something that needs to feel complicated or restrictive.

LET’S BRING IT TO LIFE!

 

This is a big moment for Whitworths and for the category. With a nationwide campaign spanning VOD, PR, social, outdoor, print, in-store activation and sampling, we’re aiming to drive real behaviour change and help more shoppers discover the power of simple, everyday nutrition.

We’re excited to see this campaign come to life and proud of everyone involved in making it happen.

Morning to night, a nutrition win in every bite… just add Whitworths.